89% consumers search for products using search engines (Source: PR Newswire). 78% customers are influenced by company posts (Source: Forbes). These numbers are prima facie indicators of the relevance of digital marketing and PPC. PPC Customer Behaviour Google AdWords when used correctly present the fastest way to appear on the first page. PPC requires in-depth research of keywords to identify business … Read More
Importance of Landing Page
Landing page is the central figure around which all digital marketing activities revolve. It is the single page where viewers can get requisite information and take action. It may be to fill a form, access contact details, get product or service information or a combination of all three. Reaching the Landing Page Landing page can be on the website or … Read More
PPC vs SEO
While PPC is a paid online marketing tool, SEO is a free marketing tool and both are used to generate traffic to the website. In internet terms, PPC is generates traffic inorganically, while SEO generates traffic organically. Isn’t Organic Better? Organic is good, but it is a slow process and needs active support from inorganic marketing tools like PPC to … Read More
Core Factors for Successful PPC
There are two important elements of a PPC campaign that will define its success – Bid value Quality score While bid value affects the ad position in the page, quality score is assigned on the basis of the ad relevance, landing page and click through rate. Bidding Through bidding, marketers participate in an online auction for keyword they feel will … Read More
Blueprint to follow for PPC Campaign Optimization
In simple words, for PPC, you create an ad, people will see your ad on search engines such as Google or social media pages such as Facebook, if they are interested, they will click on it and bang – you’ve got the attention of a potential customer! Here’s how a PPC campaign works- Determine the objective – Are you attracting … Read More
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