Understanding PPC and why it should be part of your advertising strategy

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The power and reach of internet cannot be ignored even if you are a brick-and-mortar establishment with highly localised client or B2B organisation which is running well on word-of-mouth publicity. As per a blog on sitewit.com, titled “10 Surprising Statistics on Pay per Click”, 1 in 3 searches on Google is local, and top 3 ad spots get 41% of … Read More

What exactly is ‘Pay Per Click’ Marketing?


Evolution of digital era has seen significant changes in the way firms are transforming their marketing strategies to best suit their business needs and cater to the huge market that exists over the World Wide Web. In the process of assisting these business organizations reach out to their customers, search engines like Google are providing suitable advertising platforms. One of … Read More